New design combines modern look and improved access to campgrounds and RV parks
Pittsford, New York – Campground Owners of New York (CONY) has debuted its newly revamped website for consumers – www.NYcampgrounds.com – with the goal of providing a better first impression and being more useful to visitors looking for campgrounds and RV parks in New York State.
Integration was a key factor in the design work on the new website. Working with designers and developers from Rochester-based Corporate Communications, Inc., CONY focused its efforts on providing a more positive user experience by expanding the “Find a Park” search options, improving overall website navigation, and ensuring the webpages were compatible and readable with all types of mobile devices. Links to CONY’s social media pages on Facebook and Twitter have an improved look and presence on the website, which now also includes an events page, promotions page, and a blog. What’s more, descriptive pages for individual campgrounds and RV parks have much more detail, including links for users to connect with those parks’ own social media pages, videos, printed brochures and reservation sites, if available.
The new look and feel of the website embraces CONY’s “Get Outdoors, Go Camping New York” brand identity for promoting travel and camping in New York State. From an operational standpoint, the new website allows CONY staff more hands-on control of the website’s content management system (CMS), to ensure timely and accurate information updates to better serve website visitors.
“We invite the public to experience the new look and functionality of CONY’s camping website at NYcampgrounds.com,” Said Donald Bennett, Jr., CONY President and CEO. “We feel that both returning visitors and first-time users will appreciate the creative and technical updates, and find the website to be a useful tool for connecting with just the right camping experience for them.”
Campground Owners of New York (CONY), headquartered in Pittsford, N.Y. and founded in 1963, is an association dedicated to the promotion, growth, improvement and development of 200+ privately owned campgrounds in New York State. More information about the association and CONY campgrounds – including a free camping directory - is available at www.nycampgrounds.com and www.campcony.com.